Volvo changes strategy - The Swedish manufacturer reintroduces sedans and estate cars in Europe

Volvo is preparing a surprising strategic move in the European market. After hinting that it would focus almost exclusively on SUVs, the Swedish manufacturer plans to reintroduce sedans and estate cars to its lineup in the near future.

There was a time when robust estate cars and elegant sedans defined the image of the Scandinavian brand. In recent years, however, the huge popularity of SUVs has led Volvo to gradually abandon these classic body styles. Currently, the only survivor of this category in the brand's offer is the V60 Cross Country. Although this model is due to be withdrawn at the end of this year, fans of traditional shapes have reason to be optimistic again: the decision to abandon these segments is no longer final.

The new electric era: SPA3 platform and ultra-fast charging

According to international press reports, Volvo is already developing a new sedan and station wagon specifically for European buyers. These new models, expected to debut on the market around 2028, will be fully electric.

The technical architecture will be based on the new modular SPA3 platform, the same one that will underpin the upcoming EX60 electric SUV. This platform features advanced 800-volt technology, which will allow future models to have extremely fast charging power of up to 370 kW. Most likely, the new vehicles will be part of the 60 and 70 series (such as the ES60 or EV60) and will include, in keeping with Swedish tradition, Cross Country versions with raised ground clearance. Although Volvo officials are still keeping their word, the strategic direction clearly points to an electric renaissance of low-body cars.

Which Volvo models are most sought after by Romanians?

While Volvo is recalibrating its global range, the Romanian public maintains a high interest in the Swedish brand. The brand is doing excellently locally: Volvo ended last year with a new record of deliveries in Romania, registering over 1,500 new cars, an increase compared to previous years. An extremely important detail is the Romanians' appetite for electrification: almost half of the new cars delivered were pure electric or plug-in hybrid models.

Here are the favorite models of Romanians:

• Volvo XC60 – The Undisputed King: Both in Romania and worldwide, the XC60 is the best-selling model in Volvo's history. On the Romanian market, it remains the absolute favorite, representing approximately a third of the brand's total sales locally. Romanians appreciate the XC60's balance between generous family space, top-notch safety systems and a discreet premium image.
• Urban and compact SUVs (XC40/EX40 and EX30): The more compact models are in high demand in the big cities of Romania, where small dimensions matter when parking. The EX30 quickly established itself on the local market due to its extremely competitive price for a premium electric SUV.
• XC90 – The premium option for large families: The large SUV remains a top choice for those looking for status, long-distance comfort and practical 7-seat configurations.

The used market: Where Volvo sedans and station wagons rule the roost

Although Romanians mainly buy SUVs when purchasing new cars from the showroom, the situation is changing radically in the used car market. Here, Volvo sedans and estate cars are highly sought after due to the depreciation specific to the premium segment, offering an excellent quality-price ratio compared to their direct German rivals.

• Volvo S60 and S90 (Sedans): Highly sought after by those who want a stylish, comfortable and exceptionally safe sedan for daily commuting or long trips. The S90 is appreciated for its generous rear seat space and refinement, while the S60 attracts a more dynamic audience with its sporty looks and compact proportions.
• Volvo V60 and V90 Cross Country (Estates): Romanians who are passionate about outdoor activities but don't want a massive SUV often choose the Cross Country versions. These cars offer huge cargo volume, the comfort of a premium sedan, and higher ground clearance, ideal for unpaved roads or weekend trips to the mountains.

Volvo's plan to bring electric sedans and station wagons back to the market could prove to be a recipe for success, including in Romania, offering a modern alternative for those who want increased aerodynamic efficiency, greater long-distance autonomy, and superior driving dynamics to classic SUVs.