The year 2025 marked a historic moment for the Spanish automotive industry, with Cupra managing to consolidate its position as the "leading edge" within the SEAT SA group. In an economic context full of challenges, the nonconformist brand from Martorell demonstrated that sportiness and electrification can go hand in hand towards commercial success.
Here is a detailed analysis of the record performances of 2025 and the impact on the Romanian market.
The group formed by SEAT and Cupra ended 2025 with a total volume of 586,300 vehicles delivered, marking an increase of 5.1% compared to the previous year. But the "engine" of this growth was, without a doubt, Cupra.
Global Key Figures:
Cupra sales: 328,800 units (a new historical record, +32.5% compared to 2024).
1 million milestone: Cupra has officially surpassed the 1 million car sales milestone since its launch as an independent brand in 2018.
Electric offensive: Electrified models (PHEV and BEV) were a central pillar, with plug-in hybrid sales increasing by 69.2%.
Stars of the Range:
Cupra Formentor: Remains the undisputed "king" of sales, with 104,400 units. Its aggressive SUV-Coupé design continues to attract customers from all segments.
Cupra Terramar: The new sports SUV had a blazing debut, reaching 66,000 units in its first full year on the market.
Cupra Born: The brand's most popular electric model, contributing significantly to the 24.2% share that zero-emission cars now hold in the Cupra portfolio.
The Romanian automotive market followed the European trend, registering an increase in interest in premium-sports brands. Although the total market grew modestly (approx. 4.7%), Cupra managed to increase its visibility by expanding its range and competitive offers.
Best-selling models and prices (2025/2026 estimates):
In Romania, customer preferences focused on the mix of utility and performance. Here are the starting prices and current offers for the most popular models:
| Model | Powertrain Type | List Price (Approx.) | Promotional Price (Offers) |
| Cupra Formentor | 1.5 eTSI (Mild Hybrid) | €38,371 | ~€32,800 |
| Cupra Terramar | 1.5 TSI (Petrol/MHEV) | €41,556 | ~€34,500 |
| Cupra Leon | 1.5 eTSI DSG | €34,916 | ~€29,500 |
| Cupra Born | Electric (58 kWh) | €43,359 | Variable (via Rabla Plus) |
Prices may vary depending on features and local campaigns run by dealers (e.g. Nurvil, Porsche Inter Auto). Top models, such as the Formentor VZ (333 HP), can exceed €55,000.
While Cupra is accelerating, SEAT has focused on celebrating its 75th anniversary in 2025. Although the brand's deliveries fell to 257,400 units (-17%), classic models such as the Ibiza (94,800 units) and Arona (72,400 units) remain pillars of stability for customers looking for efficiency and affordability.
The group's strategy is clear: SEAT ensures volume in traditional segments, while Cupra redefines the company's profitability and electric future