Renault Groups strategy bears fruit: 2025 brings record sales for the French giant

2026-01-20 17:33:06 Author: Alfa Rent a Car
Renault Groups strategy bears fruit: 2025 brings record sales for the French giant


Renault defies the market: Growing profit and volumes, supported by the hybrid segment and the success of Dacia

Groupe Renault ended 2025 with solid results, confirming a strategy focused on value and electrification. In a global market that grew by just 1.6%, the French conglomerate achieved a double-digit performance, marking its third consecutive year of growth.


1. Global Results: Historic Record for Alpine and Dacia

In 2025, Groupe Renault sold a total of 2,336,807 vehicles worldwide, up 3.2% compared to 2024.
Performance by brand:

    Renault: Remains the group's locomotive, with 1,628,030 units sold (+3.2%). Growth was supported in particular by the passenger car segment, which offset declines in the commercial vehicle market.
    Dacia: Reached the milestone of 697,408 vehicles (+3.1%). A historic moment for the Mioveni brand was exceeding the threshold of 10 million cars sold since its relaunch in 2004.
    Alpine: The surprise of the year, the performance brand exceeded the 10,000 unit threshold for the first time, reaching 10,970 deliveries, a spectacular increase of 139.2%.


Electrification and International Markets:

The Group has made significant strides in the energy transition, selling around 400,000 hybrids and 194,000 electric vehicles in Europe. Externally, growth of 11.7% was driven by the markets of South Korea (+55.9%) and Morocco (+44.8%).


2. Dacia and Renault in Romania: The fight for supremacy

The Romanian auto market grew by approximately 4% in 2025, and the Renault Group maintained its dominant position, occupying the top spots in the ranking of best-selling models.


Featured Models and Prices:

In 2025, the local ranking was dominated by the traditional duel between Dacia Logan and Dacia Duster, each occupying first position in 6 months of the year.

Model 2025 Market Status Approx. Price (VAT included)
Dacia Duster Best-selling SUV in Romania From ~€19,500
Dacia Logan Favorite for fleets and families From ~€14,950
Dacia Bigster Spectacular debut; #8 in annual top From ~€23,350
Dacia Sandero European leader; #3 or #4 in Romania From ~€15,450
Dacia Spring Best-selling electric model (A-Segment) From ~€12,900
Renault Clio Best-selling foreign model From ~€16,300

Dacia Bigster, launched in the first half of the year, quickly became a success, being the best-selling C-segment SUV to private customers in Europe in the second half of 2025. In Romania, it entered the Top 10 directly, consolidating the brand's offensive in higher segments.


3. Trends in Romania: Hybrid becomes the new norm

For the first time, the segment of "electrified" cars (hybrid and electric) exceeded the threshold of 50% of the total market in Romania, leaving exclusively thermal engines in the minority.

    Dacia hybridization: One in four Dacia vehicles sold in 2025 was electrified (hybrid or electric), a double percentage compared to the previous year.
    LPG remains king: The ECO-G engine (Gasoline + LPG) offered by Dacia remains extremely popular, representing over 16% of Romanian buyers' choices, a figure well above the European average.


Conclusion

2025 was the year in which the Renault Group demonstrated that it can grow profitably even in an uncertain economic context. With the Dacia Sandero maintaining its title as the best-selling car in Europe and the success of the new Bigster, the French group looks to 2026 with plans for new affordable electric models (such as the Twingo E-Tech).