The Omoda & Jaecoo phenomenon: One million cars in three years and a strategic offensive in Romania

In the traditional auto industry, reaching the one million unit sales milestone was a feat that required decades of brand consolidation. Today, under the spotlight at the Beijing Auto Show, the Omoda and Jaecoo brands (under the Chery Group umbrella) demonstrated that the rules of the game have changed for good.

In just 36 months since their debut, the two divisions have managed not only to survive in an ultra-competitive market, but to become top-tier global players, with a solid presence in 64 countries.

The numbers that give shivers to the competition

The official announcement made in Beijing leaves no room for interpretation. March 2026 marked a historic record for the group, reflecting a strategy based on volume and cutting-edge technology:

• Total sales (March 2026): 61,254 units (210% increase over 2025).
• NEV (New Energy Vehicles) segment: 39,716 units (massive growth of 471%).
• Global footprint: Active presence in over 60 regions, adapting products for diverse markets, from Latin America to Eastern Europe.

"Our success is not just a matter of numbers, but of speed of adaptation. In three years, we have built a global community that demands innovation, not just transportation," said the brand's representatives at the event.

Beijing Star: New Omoda 4

If the Omoda 5 was the spearhead that opened the way, the new Omoda 4, presented in a world premiere, promises to democratize technological luxury. The highlight was the Valet Parking Driver system, an intelligent technology that allows the vehicle to navigate itself in crowded parking lots, finding a free space and parking without human intervention.

This focus on "Smart Luxury" positions Omoda not just as a car manufacturer, but as a technology company on wheels.

Omoda and Jaecoo in Romania: An increasingly visible presence

The Romanian market has become a strategic pillar for Chery's European expansion. After the official launch, the brands managed to create a distribution network in major cities (Bucharest, Cluj, Timisoara, Iași), relying on an unbeatable recipe for the local public: futuristic design, premium features included as standard and an extended warranty.

What Romanians find in showrooms:

1. Omoda 5: The crossover SUV that "stole" the eyes with its distinctive front grille and digitalized interior. It is available in both gasoline and pure electric versions (Omoda 5 EV), being extremely competitive in Rabla Plus programs.
2. Jaecoo 7: The model that addresses those looking for robustness and a more "rugged" look, inspired by the premium off-road segment, but adapted for the urban jungle.
3. Service and Warranty: To combat skepticism about new brands, the group has invested heavily in spare parts centers at a European level, ensuring repair times similar to established brands.

Conclusion: The future is (already) here

The speed with which Omoda and Jaecoo have gone from “project” to “millionaire in sales” is a wake-up call for traditional European manufacturers. With a clear focus on new energy vehicles (NEVs) and the integration of artificial intelligence, the two brands are no longer just “affordable alternatives” but have become first-hand options for a generation of drivers who value gadgets and sustainability as much as horsepower.

In Romania, 2026 is set to be the year in which these Asian silhouettes will go from exotic curiosities to constant presences on our roads.

Given this explosive growth of the NEV segment (almost 500% in one year), do you think the charging infrastructure in Romania will be able to keep up with the increasing number of Chinese electric cars entering the market?