GOTHENBURG – In a strategic move aimed at transforming the brand from a niche player into a dominant force in the premium market, Polestar has officially announced “the biggest model offensive in its history.” The Swedish electric vehicle (EV) maker plans to launch no fewer than four new models over the next three years, covering critical segments from ultra-performance GTs to compact, mid-size SUVs.
The announcement comes after a record 2025 for the company and marks a stage of maturity under the leadership of new CEO Michael Lohscheller. Here's what the calendar looks like that promises to shake up the automotive industry:
The launch that will steal all the attention this year is undoubtedly the Polestar 5. Initially presented as the Precept concept, this four-door GT (Grand Tourer) is described as "Polestar in its purest form."
Supercar Performance: Built on a revolutionary Bonded Aluminium platform, the model will feature an 800V architecture for ultra-fast charging. The top-of-the-line version promises a staggering 884 PS (650 kW), capable of propelling the car from 0 to 100 km/h in just 3.2 seconds.
Radical Design: The Polestar 5 retains the controversial (but aerodynamic) element of the absence of a rear window, replaced by a high-resolution digital rearview mirror.
The surprise of 2026 is a new iteration of the Polestar 4. Although the current version is an SUV-coupe, the new variant (a "Break" or Shooting Brake) promises to combine the generous space of an estate model with the ground clearance of a crossover.
Journalist's Note: The first "teaser" images suggest that this version could bring back the classic rear window to the Polestar range, offering a more practical alternative for families looking for minimalist Swedish style, but also utility.
The model that put Polestar on the map and convinced over 190,000 customers will receive a full successor in 2027. We are not talking about a simple facelift, but about a brand new model, developed in record time.
The next Polestar 2 will move to a modern platform, abandoning the old CMA architecture. We expect an elongated wheelbase, finally offering the legroom that rear passengers have been asking for for a long time, all while maintaining the tall sedan silhouette that made it famous.
The final pillar of the plan is the Polestar 7, a premium compact SUV that will attack the largest market segment in Europe.
Volvo genes: The model will be technically related to the upcoming Volvo EX60 and will benefit from innovations such as "mega-casting" (casting large sections of the chassis from a single piece) and "cell-to-body" battery technology.
Made in Europe: The Polestar 7 will be produced at the new plant in Košice, Slovakia, an important step in the production localization strategy for the continental market.
With this plan, Polestar stops being “Volvo’s electric cousin” and assumes its identity as a sustainable performance brand. The challenge will be to maintain its exclusivity while increasing production exponentially.
| Model | Segment | Estimated Launch | Key Feature |
| Polestar 5 | Luxury GT | Summer 2026 | 800V Architecture / 884 HP |
| Polestar 4 Variant | Estate / Crossover | Q4 2026 | Enhanced versatility & practicality |
| Polestar 2 (Gen 2) | Premium Sedan | 2027 | New platform & increased rear legroom |
| Polestar 7 | Compact SUV | 2028 | Volvo EX60 technology / Made in EU |
If Polestar can deliver these models on time and with the promised refinement, the European electric landscape will have a new image leader. One thing is certain: Swedish minimalism has never looked so ambitious.
Polestar's global expansion does not bypass Romania, where the Swedish brand is going through a transition phase from an exotic name to a solid presence on the roads. Although Polestar does not follow the traditional car dealership model, its strategy for the local market is becoming increasingly clear as we approach the 2028 horizon.
Unlike conventional brands, Polestar relies in Romania on a mix of online sales and strategic service partnerships.
Service and Maintenance: Polestar owners in Romania benefit from the technical infrastructure of the Volvo network (Primus Auto / Euro Inter Trade). This collaboration is crucial for local customers, providing the assurance that the cars can be maintained to high standards in centers in Bucharest, Cluj-Napoca or Timisoara.
Showrooms (Polestar Spaces): Although many fans are waiting for the opening of the first official Polestar Space in Bucharest (a minimalist showroom concept, similar to an Apple store), the brand has so far been present mainly through pop-up events and operational leasing partners.
In Romania, Polestar is an extremely popular choice in the corporate fleet segment. Through Ayvens, companies can access the Polestar 2 models and, more recently, the new Polestar 3 and 4 SUVs through operational leasing solutions, thus facilitating the green transition of local businesses.
The four announced releases will directly respond to the demands of the Romanian public:
Polestar 4 Estate: Romanians appreciate versatility, and a high-riding estate could quickly become a success in the premium segment, being an electric alternative to Cross Country models.
Polestar 7 (compact SUV): This is the model that could "democratize" access to the brand in Romania. Being related to the upcoming Volvo EX60, it will benefit from a more affordable price and an ideal size for urban traffic in large Romanian cities.
Charging infrastructure: New models, like the Polestar 5, come with 800V architecture, which means they will be able to make full use of the ultra-fast charging stations (high-power charging) that have begun to appear more and more often along the A1 and A3 highways.
Currently, prices for Polestar models reflect their premium status:
Polestar 2: Starts at around €48,000 – €52,000.
Polestar 4: It is priced around €65,000.
Polestar 3: Being a luxury SUV, prices can exceed €85,000 – €90,000.
For the Romanian market, the announcement of the 4 new models means, first of all, diversity. If until now Polestar was seen as a niche alternative to Tesla, the new range that includes station wagons, compact SUVs and luxury GTs transforms the brand into a formidable competitor for the German giants (Audi e-tron, BMW iX or Mercedes EQ).