The automotive world holds its breath as Monterey Car Week opens its doors, but this year's edition will go down in history thanks to a gesture that is as extravagant as it is generous. The first production example of the new Ferrari Luce — the first zero-emission model in the history of the Maranello brand — was auctioned at RM Sotheby's for a staggering $40 million. All proceeds will go to the Italian brand's charitable foundation.
The buyer behind this astronomical sum is Dr. Herbert Wertheim, an 87-year-old American billionaire and ophthalmologist. Although the list price of a Ferrari Luce is around 550,000 euros, Wertheim chose to pay almost 70 times more. The decision has a twofold purpose: to support the noble causes supported by Ferrari and to obtain massive tax breaks specific to philanthropic donations.
For Wertheim, the gesture has already become a tradition at Monterey Car Week. Last year, the American bid $26 million for a one-off Ferrari Daytona SP3, money also going to charity.
The first production unit of the electric car is not only a symbol of technological transition, but also a unique collector's item. The example purchased by Wertheim stands out with custom-made aesthetic details:
● Exclusive bodywork: Finished in the special Madreperla Semi-Gloss shade.
● Alloy wheels: Painted in pure white, creating a strong visual contrast.
● Tailor-made cabin: Interior customized down to the smallest detail by the exclusive Ferrari Tailor Made division.
With this record-breaking transaction, Ferrari Luce marks a new era of electrification for the Italian manufacturer and proves that the passion for hypercars can generate a tangible impact in support of the community.