The showroom of the future in your pocket: Dacia launches Augmented Reality app in Romania

Mioveni, Romania – In an era where digitalization is no longer a fad, but a necessity, Dacia is taking a decisive step and bringing its entire range of vehicles directly into the pockets of Romanians. The automaker has officially launched the Dacia AR app in Romania, transforming any living room or parking space into an interactive virtual showroom.

Although the application has already made waves in international markets since 2022, its arrival on the local market marks an important milestone in the strategy of modernizing the purchasing experience for domestic customers.

Real-scale customization: How does Dacia AR work?

Forget about dusty catalogs or endless scrolling on static web pages. The new application uses Augmented Reality (AR) technology to place a virtual Dacia model in the user's physical environment.

Here's what customers can do through the new platform:

• 1:1 View: You can "place" the car in the garage or in front of the gate to see exactly how much space it takes up.
• Complete exploration: Vehicles can be analyzed in detail, both externally and internally (depending on the model).
• Instant Configurator: Users can change the body color palette and experiment with various accessories in real time.
• Interactivity: You can walk around the car, zoom in on technical details, or observe the design of the headlight units from a few centimeters away.

Dacia Striker: The digital star of the moment

The launch of the app comes with a "bonus" for enthusiasts: the opportunity to see the new Dacia Striker up close. For now, users can explore the exterior shapes of this model and test various color variants.

"The integration of the Striker model in digital format is just the beginning. With the official opening of orders, users will also be able to "climb" inside it through the app, providing a complete perspective before the first physical visit to the dealer," the brand's representatives mention.

A global success that "speaks" Romanian

Although newly launched in our country, Dacia AR is already a validated tool worldwide. The figures speak volumes about the public's appetite for such technological solutions:

Metric	Details
Active Users	Over 260,000
Global Reach	181 countries
Availability	iOS and Android (Smartphones & Tablets)

Conclusion: A bridge between digital and real

Dacia AR does not aim to replace a visit to the showroom, but to make it more efficient. It is the perfect tool for those who want to "feel" the proportions of the car before leaving home. In a world where time is the most precious resource, Dacia demonstrates that the brand's pragmatism applies perfectly to the virtual environment.

The application is available for free in the App Store and Google Play, ready to transform any yard in Romania into a state-of-the-art car exhibition.

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Do you think augmented reality can replace the traditional test drive or will it remain just a design tool?