Dacia surprised the automotive world again, revealing its new 100% electric concept at Dacia Product Days in Paris – Dacia Hipster Concept. Through this visionary project, the Romanian manufacturer aims to redefine the notion of “people’s car” and offer a realistic perspective on the future of accessible mobility. In an era dominated by increasingly complex technologies, increasingly larger, heavier and more expensive cars, Dacia has chosen to go against the grain and emphasize simplicity, efficiency and environmental responsibility.
The new Hipster concept is the result of an essential question that the Dacia team asked itself: what should an electric car accessible to everyone look like in the near future? To find the answer, the designers and engineers of the Mioveni brand started from a “blank sheet”, studying the real behavior of drivers and the way they use cars in their daily lives.
The result is a compact, light and intelligently designed car that harmoniously combines functionality with the pragmatic spirit of the Dacia brand. Hipster Concept takes the philosophy of “essentials” to a new level – without compromises in terms of comfort, safety and sustainability. The model promises a carbon footprint reduced by up to 50% compared to the most performing electric vehicles on the market, demonstrating Dacia’s commitment to cleaner and more responsible mobility.
Thus, Dacia Hipster Concept is not just a design exercise or a simple technological study, but a declaration of intent: that of offering electricity and innovation within everyone’s reach. With a courageous approach, the Romanian brand reaffirms its mission to make modern mobility accessible, demonstrating that the future of cars does not necessarily have to be more expensive, but smarter and more efficient.
The Dacia Hipster Concept proposes a radically different approach to modern car design – one that is simple, robust and easily recognizable. The new electric concept asserts its identity through a clear, essential and functional style, which perfectly reflects the Dacia philosophy: no unnecessary frills, but only elements that serve a precise purpose. With a length of 3 meters, a width of 1.55 meters and a height of 1.52 meters, the Hipster Concept is a compact but surprisingly spacious car, designed to comfortably transport four passengers.
Visually, the exterior stands out for its square and well-defined volume, with the wheels located at the corners of the body – a choice that gives it stability and a solid appearance. The front, completely horizontal, is covered by a glass unit that unites the headlights and the grille, reminiscent of the emblematic design of the Renault 4. The narrow and expressive headlights create a serious but friendly look, while the clean line of the bodywork underlines the utilitarian and authentic character of the brand.
The protective elements on the spoilers and sills are made of Starkle material, previously introduced on the Duster model – an innovative compound containing 20% recycled plastic. This detail not only emphasizes the robustness of the car, but also Dacia’s commitment to sustainability. In addition, the body is finished in a single color, and only three parts are painted: the front and the side access areas, a decision that reflects the brand’s “design-to-cost” spirit.
At the rear, the tailgate covers the entire width of the vehicle and opens in two parts, providing practical access to the trunk. The taillights have been ingeniously integrated behind the tailgate glass, eliminating the need for a separate glass panel – a simple but smart solution. And instead of traditional exterior handles, Dacia Hipster uses textile straps, lighter and more economical, but just as functional.
“Our ambition was to create a car with a distinctive and memorable design – one that can be drawn in three pencil lines,” explains Romain Gauvin, head of Dacia’s advanced exterior design department. And the result confirms this vision: a simple, authentic and immediately recognizable car that reinterprets the idea of the “people’s car” in a contemporary spirit.
The interior of the new Dacia Hipster Concept surprises with an ingenious approach: a generous interior space, despite the compact exterior dimensions. The design philosophy "bigger on the inside than on the outside" becomes reality through an intelligent organization of volumes and by using every centimeter to the advantage of passengers. The cubic shape of the body, with almost vertical side windows and an equally straight windshield, contributes significantly to maximizing usable space and visibility. A large glazed portion in the front of the roof adds brightness and amplifies the feeling of freedom inside, transforming the passenger compartment into an airy and friendly space.
Although the car measures only 3 meters in length, four adults can travel comfortably, thanks to an ergonomic seating arrangement. The driving position is identical to that of the Dacia Sandero model, offering optimal visibility and a natural posture for the driver and front passenger. Access to the rear is facilitated by the wide-opening doors and the fully folding passenger seat, a practical and easy-to-use solution in everyday life.
Dacia designers have focused on comfort, simplicity and weight reduction, managing to create a welcoming and durable interior. The seats are built on a visible structure, combined with a technical textile material, pleasant to the touch and easy to maintain. In the front, the two seats form a unitary bench, a nostalgic detail inspired by the popular cars of the past, reinterpreted in a modern way. The cut-out headrests, in turn, help to optimize weight and rear visibility.
The Dacia Hipster interior is “YouClip native”, that is, designed from the very beginning to integrate the modular YouClip accessory system developed by Dacia. The passenger compartment offers 11 anchor points strategically placed on the dashboard, door panels and in the trunk. Through them, users can customize the interior with practical accessories such as cup holders, ceiling lights, additional storage spaces or armrests.
The result is an adaptable, bright and surprisingly spacious interior, which reinterprets the practical and accessible spirit of the Dacia brand in a contemporary key. Dacia Hipster Concept demonstrates that intelligent design can offer comfort and functionality even in a small electric car.
Despite its small dimensions, the Dacia Hipster Concept impresses with a high degree of practicality and versatility. The Romanian brand's engineers designed this model for real life, focusing on the daily needs of drivers and passengers in urban environments. Hipster is a car small on the outside but big on functionality, ideal for busy city traffic, narrow parking lots and short daily trips.
The modular cabin allows for quick adaptation to various situations. Thanks to the folding rear seat, the luggage compartment capacity can vary considerably: from 70 liters when there are four passengers, to 500 liters with the rear backrests folded down. Thus, Dacia Hipster proves to be suitable for both everyday shopping and weekend getaways or the transport of more voluminous objects.
This intelligent flexibility transforms Hipster Concept into a practical companion for any moment of everyday life. The car does not impress with its size, but with the efficient way in which it uses space and the simplicity with which it adapts to the user's needs. With this approach, Dacia demonstrates once again that true innovation does not consist in offering more, but in offering exactly what is necessary — in a compact, sustainable and friendly format.
Although the Dacia Hipster Concept is a car designed for simplicity and efficiency, it integrates a series of modern technologies that enhance comfort, safety and connectivity. The dashboard is equipped with two front airbags, for the driver and passenger, confirming the brand's attention to the protection of the occupants. At the same time, the technological solutions adopted follow Dacia's well-known philosophy – "BYOD" (Bring Your Own Device) – which puts the driver's personal smartphone at the center of the user experience.
Thus, the phone becomes the car's digital key, allowing unlocking, starting the engine and controlling the main functions without the need for a complicated or expensive system. Once seated at the wheel, the driver fixes his phone in the dedicated holder on the dashboard, which transforms it into a multifunctional multimedia screen. From here, you can access your favorite navigation or music applications, connecting directly to the YouClip compatible portable Bluetooth speaker, which acts as an audio system.
This intelligent approach reflects very well the Dacia spirit: essential technology, easy to use and accessible to everyone. Instead of sophisticated and expensive features, the Hipster Concept proposes simple, practical and efficient solutions that make life on board more enjoyable.
Regarding autonomy, Dacia states that the Hipster was developed specifically for daily urban use. The battery provides enough energy to cover the needs of most drivers, given that over 90% of Romanians travel less than 40 kilometers per day. Thus, the car requires only two charges per week, offering a simple and worry-free electric experience.
Through these technological solutions, the Dacia Hipster Concept demonstrates that innovation does not have to be complicated – but relevant, useful and adapted to people's real needs.
Dacia Hipster Concept is not just a simple design exercise, but a vision statement of what the future of accessible mobility could look like. With compact dimensions, but a surprising interior space, with ingenious technological solutions and a sincere approach to sustainability, Hipster manages to reinterpret the essence of the Dacia brand – intelligent simplicity. It is a car that does not seek to impress through opulence, but through balance, efficiency and practicality.
The concept opens an important discussion about what the people's car really means in the electric age. Can it be affordable, ecological and, at the same time, enjoyable to drive? Dacia proves that yes – if design, technology and functionality are put at the service of people, not passing trends.
And now, in the end, the natural question remains: will Hipster Concept become a series model? The company's official answer is full of promise – "we are thinking about it, if the premises are favorable." And if it comes to fruition, the Dacia Hipster could mark a new beginning for affordable electric mobility, a symbol of how a brave idea can transform the daily reality of drivers around the world.