Strategic change at Dacia. John Cleworth becomes the new Vice President for Strategy, Products and Business

The Mioveni-based car manufacturer is strengthening its management team ahead of a new phase of expansion. Starting September 1, John Cleworth will take over the position of Vice President of Strategy, Products and Business at Dacia, replacing Sandra Gomez.

A Renault Group veteran at the helm of Dacia's strategy

John Cleworth is no stranger to the French car giant. With a career spanning over 20 years within the Renault Group, Cleworth has gained extensive experience in areas fundamental to the automotive industry: product management, marketing, sales and revenue management.

In 2025, Cleworth took on the position of Vice President of Revenue Management and Launch Operations for the Renault brand. In this position, he was directly responsible for the architecture of pricing strategies and the commercial management of the French brand's new model launches.

How will this appointment help the future of the Dacia brand?

The transition to the new role comes at a crucial moment for Dacia, as the brand expands its range and attacks new market segments, while maintaining its DNA based on accessibility and efficiency.

John Cleworth's experience will bring several major strategic advantages to the Mioveni builder:

• Maintaining Price Balance (Smart Buy): In the context of economic pressures and the energy transition in the automotive industry, one of Dacia's great challenges is to maintain affordable prices. Cleworth's expertise in revenue optimization will be essential to maintain an unbeatable quality-price ratio.
• More efficient and faster model launches: With a solid track record in launch operations at Renault, Cleworth will ensure a flawless market introduction of future Dacia models, maximizing commercial impact from the first months of their debut.
• Strengthening business performance: In a highly competitive European market, improving profit margins and maximizing the value of each product in the portfolio will support Dacia's investments in cleaner and more modern technologies.

Full trust from management

The change at the top management level was received with a firm message of support from the brand's leadership.

“I am delighted to welcome John Cleworth to the Dacia leadership team. Throughout his career, John has consistently demonstrated a remarkable ability to combine strategic vision, business performance and a deep understanding of our customers’ expectations. His recognized expertise in product, commercial operations and product potential will be an important asset in supporting Dacia’s ambitions and the sustainable development of the brand.” — Katrin Adt, CEO Dacia

Upon taking office this fall, John Cleworth will have the mission of continuing the impressive growth path of the Dacia brand on the international market, transforming the current challenges of the automotive industry into business opportunities.