Starting January 1, 2026, the luxury automotive landscape is undergoing a major transformation. After more than half a century of close but independent collaboration, the legend from Buchloe is officially merging with the Bavarian giant. With the completion of the acquisition announced in 2022, a new entity is born in the group's portfolio: BMW Alpina.
This move is not just a corporate takeover, but a strategic reinvention aimed at competing with divisions like Mercedes-Maybach, offering a unique mix of raw performance and handcrafted refinement.
To mark this new beginning, the BMW Group has unveiled a new typographic logo. This is not an abstract creation, but an ode to the 1970s, inspired by the asymmetrical design used by Alpina during its golden age.
The new logo will be positioned centrally on the rear of each model, sending a clear message: BMW Alpina is not just a package of features, but an independent brand with a distinct character within the group hierarchy.
If until now Alpina was known for refining existing BMW models, the new structure promises an unprecedented level of customization:
Exclusive Portfolio: The vehicles will benefit from bespoke materials, inaccessible to standard BMW models.
Rigorous Standards: The selection of materials and the quality of workmanship will be raised to a level that justifies the brand's positioning above the current luxury range.
Brand Activation: The group's first efforts will focus on transforming BMW Alpina into a symbol of "progressive luxury", where high-speed comfort remains priority zero.
The Alpina story began in 1965, under the watchful eye of the Bovensiepen family. For 60 years, Alpina was more than just a tuner; it was an officially recognized manufacturer, transforming BMW chassis into cars capable of crossing continents with incredible ease.
The transfer of brand rights earlier this year secures the future of the Alpina name in an era of electrification and strict emissions regulations, challenges that would have been difficult for a small, independent manufacturer to overcome.
Conclusion: BMW Alpina steps into 2026 not as a memory of the past, but as a luxury pillar of the future. It is the promise that the artisanal spirit in Buchloe will survive, benefiting from the immense engineering resources of the BMW Group.